Many leaders can’t tell whether their route is out of room or just being run badly. RevOp answers that on your own numbers. First it tightens the engine you already run: a forecast you can defend, reps who ramp on schedule, territories and comp that pay for growth, every month. Then it prices the next route before you bet on it.
Built by an operator who ran all four routes at once. Not by a consultant who studied them.
Every lesson traces to a documented failure. Read them first →
Your numbers. No account, nothing stored.
Reps carrying a full quota. Leave out new hires still ramping.
Every year, to hire your way to the target.
The full Revenue Model: four motions, eight levers you can build instead of hire, one feasibility score. Free · about three minutes · nothing stored. At $185,000 fully loaded per rep. Module 2 teaches it, free →
Recorded on the real tools, with made-up numbers. Yours fill in from your own team.
Silent, about fifteen seconds each. Made-up data throughout.
Built for whoever owns the number: VPs of sales and CROs, sales directors and managers, founders still running sales, and RevOps leads.
What you sell matters less than how you sell it. Products, software or services: if your revenue comes through any of these, this is built for you.
Revenue rarely leaks through the motion you haven’t built yet. It leaks through the one you run every day: pipeline that was never going to close, the month-end discount, a seat that isn’t producing. The three catches priced further down this page are all inside the motion you already have. Tighten that first; add the next one when the numbers say you’re ready.
The failures behind these are documented below: the mechanism underneath each one, and what it cost.
This one documents eighteen things that didn’t: the mechanism underneath each one, what it cost, and what replaced it. They are the reason the modules say what they say.
All eighteen are written up in full: event, mechanism, cost, what replaced it, and what it did. Thirteen of them are published here in full; the other five stay inside the course. Below is one, opened in full.
Feeds Module 20, Performance Management · ships with The Execution Score
What we saw. A rep with real wins, consistently lumpy. Good month, bad month, good, bad. Activity KPIs looked fine. Opportunity generation looked on track. Quota hit half the time.
Why nobody intervened. You see quota hit every other month, so the rep reads as inconsistent rather than failing. You let them float.
What was actually true. The calls were poor and no value was being driven. Roughly half the pipeline was phantom: opportunities created by buyers trying to get the rep off the phone, or price-shopping a quote to use against their incumbent. So the rep needed two months of generation to fund one month of genuinely converting pipeline.
At 50% phantom pipeline the rep needs exactly two months of building to fund one month of quota, a period-2 oscillation. Build, harvest, build, harvest. The chart is that arithmetic across twelve months.
A rep who hits every other month does not have a consistency problem. They have a pipeline that is half fiction, and the alternation is the arithmetic of that fiction.
Weekly call scoring, and a diagnostic matrix where activity met, opportunity generation on track, call score low is the phantom-pipeline row: the exact cell this rep occupied for a year while looking merely inconsistent.
Now we either help that rep get consistent much faster, or replace them sooner when we cannot, instead of hoping a good month means it fixed itself. Either way the year carries more revenue.
72% for the year reads as a coachable near-miss, not a failure. So the rep survives twelve months, and costs roughly $210,000 more than an average replacement holding a steady 90%.
Figures are the worked model at an assumed $100,000 monthly quota. The mechanism is what transfers: alternating months are a measurable signature, not a personality trait. Ask what fraction of the pipeline is real, and the period of the oscillation tells you.
Four systems, in the order you have to fix them. Each module is thirty to forty minutes, about fourteen hours for the whole course, and ends in an artifact you keep: a model, a plan, a scorecard, a rubric. The instruments are shared on purpose: sixteen tools you reopen every month beat twenty-four worksheets you fill in once.
What the business actually is, in numbers you can act on, and where it breaks first.
Where you sell, through whom, and what each route actually costs you.
How the deal actually gets done, and how that changes per route.
The operating cadence that keeps it running when you are not in the room.
Eleven of the twenty-four carry a failure of their own: the post-mortem counts above are real, and every one of them is in the list further up. The rest borrow one, cited, and are never counted twice, because a manufactured post-mortem is transparently manufactured and nobody counts them anyway.
There is no AI shortcut to more sales. Every documented AI win is something that watches; every failure is something that talks. RevOp shows you how to build AI that reads every call your team makes and puts the deals that need you in front of a manager by morning, without buying a platform. AI points; a manager decides.
A person decides what to do with each finding.
This is not a course you finish. It is the operating system you run: sixteen instruments you reopen every month, each built to surface one expensive mistake while it is still cheap to fix. Put your quota in. The arithmetic is the same one opened in full further up this page.
Three things the instruments are built to catch early, at your number.
A model, not a promise: the same worked assumptions as the post-mortems above, at the quota you entered. The first two are one corrupted input landing in two places: the same phantom pipeline breaks performance management and forecasting in turn, which is why this is an operating system and not a folder of tools. Detection speed is the whole value: an instrument that surfaces the gap in month three instead of month twelve is buying you a cheaper fix, and that difference is what you are paying for.
Sixty days. Run the diagnostic and build one instrument with your own numbers. If it has not earned the price, say so: full refund, and your work leaves with you as files you own. The instruments close; what you put into them does not disappear. The only condition is effort, never access.
Small on purpose, so every founding company gets real attention while the last details are tuned. Apply, and if it is a fit you get a link to join at the founding price.
Sixty-day guarantee. Your numbers are yours.
Apply for one of 25Applying is free and commits you to nothing. Not ready? Run the model first. It is free.
Sixty-day guarantee. Your numbers are yours.
Apply for one of 25The common shape: a revenue leader and the managers who own a motion.
Sixty-day guarantee: every seat.
Apply for one of 25Seats are set up when you are accepted. One company, every motion, one roll-up.
A seat is a leader, not a rep. Reps never log in. They are the people being scored, not the people scoring. So the seat count you need is your revenue leader plus the managers who own a motion, which for many companies is two to eight.
For scale: a private engagement with a category-leading firm runs $25,000–40,000 and ends in a deck. A seat in a live cohort runs $1,500–2,500 and ends when the cohort does. This ends in sixteen instruments holding a year of your own numbers, and the numbers leave with you.
It is annual. If you do not renew, the course and the instruments close.
You then have thirty days to export everything: every instrument, every month of your own numbers, as files you own. We hold your data for twelve months after that in case you come back.
This is on the pricing page rather than in the terms because it is the one material thing a buyer should know before paying, not after.
All twenty-four modules and sixteen instruments are built and in a final review. Founding companies get in first, and hear the opening date when they are accepted.
No. Each module is a short read with live visuals, one worked example and an instrument you fill with your own numbers. Thirty to forty minutes each, about fourteen hours for the whole course. It is built to be used in your planning and your Monday meeting, not watched.
Go through the course at your own pace. After that the instruments take minutes: the forecast and the scores monthly, hiring, ramp and territory when they come up.
Yes, without connecting to them. A one-page guide gives you a prompt for your own Claude or ChatGPT, or an export if you use neither. It reads your CRM and hands back a table you paste into the instrument. RevOp never holds a key to your systems.
Into your instruments, and out again whenever you want them, as files you own. RevOp never connects to your CRM or your email. If you leave, you have thirty days to take everything.
No. Reps never log in. A seat is for the leader and the managers who run a motion.
Twenty-five companies means each one gets real attention. Applying takes two minutes and commits you to nothing. If it is a fit, you get a link to join at the founding price.
Sixty days. Run the diagnostic and build one instrument with your own numbers. If it has not earned the price, you get a full refund, and your work leaves with you.